Best 11 Instagram Analytics Tools for Success on Social Media

It is undeniable how important Instagram has grown to businesses and brands for their development. It enables everyday client interaction and aids in the development of an online community. The finest Instagram analytics tools for companies, brands, agencies, and individuals will be covered in this post.

Instagram Analytics: What Are They?

Any effective Instagram marketing strategy is built on the basis of Instagram statistics. It consists of resources that offer pertinent information and analytics for monitoring Instagram success.

Without Instagram statistics, it is impossible to know how your Instagram strategy is performing or what is effective for you.

The greatest approach to demonstrate Instagram performance to your manager, client, or boss is through data and reports from analytics. Engagement Rate, Reach, Website Clicks, Audience Demographics, and Follower Growth are the top four Instagram metrics to monitor. 

Why is it necessary to use a third-party Instagram analytics tool?

Just depending on a native Instagram analytics tool might be highly intimidating if you are managing a large Instagram account or the Instagram accounts of numerous clients.

A third-party solution can offer strong capabilities for detailed information and reports to monitor your Instagram success. You can also access incredible extra features like content scheduling, first comment, replying to conversations from a single location, and much more.

Instagram statistics are crucial for your business

Let's examine some of the benefits of Instagram analytics for your company:

• The enhanced scheduling function aids in boosting output.
• Engagement indicators like Comments, Likes, and Shares are thoroughly analyzed.
• It enables monitoring the performance of rivals and determining what works for them. Brands can keep one step ahead of the competition thanks to this feature.
• You can learn more about your customers and the best times to post with Instagram analytics.
• It enables users to track Instagram stories and find the most popular hashtags.

The finest Instagram analytics tools are listed below:

1. SproutSocial

SproutSocial is the all-in-one tool for managing social media, enabling companies, marketers, independent contractors, or influencers to optimize their social media strategy. To optimize the workflow, the platform constantly develops and enhances its functionality.

It works best for connecting with your audience, easing publication processes, real-time team collaboration, and obtaining pertinent data to manage and monitor social media activity.

Key characteristics:

• Social Control: On the effectiveness of social media posts and initiatives, Sproutsocial offers analytics and reports. It controls social media material and interactions and spots advertising trends.
• Reports and Dashboards: Users of the platform can add, monitor, and assess the performance of numerous social media networks, including Instagram. Data or reports can be exported by users as PDF, XSL, or CSV files.
• Social analytics: It offers sentiment analysis, hashtag analytics, follower analytics, competition analytics, and sponsored campaign tracking.
• Insight: The platform enables companies to survey customers to get their opinions.

Standard ($249 per month), Professional ($399 per month), Advanced ($499 per month), and Enterprise (custom-built plan) are the four pricing tiers offered by Sprout Social.

2. SocialPilot

SocialPilot A social media marketing automation platform with a full feature set that is user-friendly and collaborative is called SocialPilot. Small organizations, agencies, and individuals who wish to broaden their social media reach and efficiency by planning and monitoring their social media marketing efforts should use it.

Over nine social networking platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, TikTok, Tumblr, and VK, are connectable.

Key characteristics:

• The platform's user interface is straightforward, tidy, and well-organized.
• By categorizing each account into distinct groups (by client or channel, or whichever you choose), it effectively manages social media profiles. 
• The feature of the built-in content library allows saving contents for reuse or later use.
• Direct Facebook Ad boosts are possible via the platform.
• All social network accounts can reply to comments and messages using the Social Inbox function.
• The metrics from Social Pilot offer information on post-performance and are compatible with Instagram, Facebook, Google Business Profile, Twitter, and LinkedIn.

Professional ($30 per month), Small Team ($50 per month), Agency ($100 per month), and Agency+ ($200 per month) are the platform's four pricing tiers.

3. Analisa

Analisa is a social analytics tool that uses data from many social media profiles to gauge customer participation. For historical performance tracking, influencer mapping, competition analysis, reporting, and social activity analytics, small to medium-sized enterprises should use the platform.

Because of features like follower authenticity audits, publishing schedule tracking, content marketing campaign analysis, and others, users favor this platform.

Key characteristics:

• Analisa offers an AI-powered solution to examine Instagram accounts' visitor traffic, interaction, and tagged relationships.
• It assists in gaining important insight about visitor demographics including age, gender, and region.
• It assists users in reducing fraudulent activity on Instagram profiles and confirming the legitimacy of followers.
• It enables posting schedule tracking and campaigns for content marketing analysis.

To meet your needs, it offers four pricing tiers. Start with the Basic plan, which is completely free, then move on to Premium, Plus, and Pro for $69, $149, and $239 a month, respectively.

4. Later

A web-based platform for social media marketing and online shopping, Later Later was created to assist companies in building their brands online. It aids in the planning and scheduling of posts across social media channels for business owners, agencies, marketers, creators, and social media teams. Additionally, it enables them to manage and monitor social media performance.

Key features: 

• It assists companies in organizing and scheduling content for social media platforms including Instagram, Facebook, Twitter, and Pinterest.
• It must have a drag-and-drop calendar feature that enables users to schedule future content and track interaction in real-time.
• The platform reduces human labor by automating the majority of social media tasks, such as content publication.
• Before posting content, users can preview how the Instagram feed will look using the visual Instagram planner function.
• With the drag and drop functionality of the Instagram planner tool, posts may be rearranged to get the desired feed appearance.
• Other capabilities include managing multiple accounts, importing media from mobile devices, Google Drive, Dropbox, and others.     

Three premium options are available for the software: Starter ($18/month), Growth ($40/month), and Advanced ($80/month).

5. Keyhole

Keyhole is a tool for monitoring social media that collects both recent and old data. It enables companies, marketers, or agencies track keywords, hashtags, and account URLs on Instagram, Twitter, Facebook, and YouTube and offers straightforward reporting and strategic planning.

Key characteristics:

• Data analysis: The platform lets you add tracking terms so you can keep tabs on things like user count, amount of posts, interaction, reach, etc.
• Influencers Influencer dashboard: Keyhole gives information on the number of posts shared, the average engagement rate, the number of followers, impressions, etc. 
• Account trackers: They let the tracking of content from many social media platforms including Twitter, Facebook, Instagram, and Youtube be integrated.
• Sentiment Analysis: With each social media account, Keyhole enables businesses to monitor customer sentiments and how they connect to the brand.
• Easy Reports: It offers users a range of reports to aid in decision-making, and users can download the reports in PDF or XLS formats.
• Social Media Analytics: It offers specific analytics for every social media account so that consumers may delve deeper and comprehend performance better.

Users of Keyhole can choose from four different price options: SMB & Freelancers ($99/month), Corporate ($299/month), Agency ($599/month), and Enterprise (Custom price).

6. Pallyy

Popular social media management tool Pallyy was created to make publishing simple and inexpensive. It enables the scheduling of content for Twitter, Facebook, and Instagram. The platform is ideal for Instagram and includes tools for managing comments, scheduling first comments, linking Instagram bios, and analytics.

Key characteristics:

• Users have access to the content calendar and can plan and schedule material for their social media profiles using this tool.
• Visual Planning Grid: This tool enables users to see how their feed might appear visually. 
• It enables the creation of reusable templates and hashtag lists so that you won't have to duplicate them constantly.
• Explore: Users can find inspiration for campaign content using this tool, which is exclusive to Instagram.
• The Social Inbox function enables users to respond to comments and messages.

Users can schedule up to 15 posts each month for a single social network account using Pally's two plans, one of which is totally free. The $15 monthly paid premium plan is ideal for social media firms.

7. Swydo

The best web-based internet marketing platform for businesses or digital marketers is Swydo Swydo. It offers PPC, analytics reporting, and campaign marketing solutions. It enables simple report creation and daily, weekly, or monthly delivery to clients.

Key characteristics:

• Users, dashboards, and reports are infinite.
• It enables the rapid creation of marketing reports.
• It provides straightforward KPIs to identify which campaigns are successful and which require work.
• The platform enables users to create report templates that can be used to various clients or campaigns.
• White labeling and communication customization with your branding are both possible.
• It supports over 30 integrations, including those with Google Ads, Microsoft Advertising, Facebook Ads, and Google Analytics, among others.

Depending on the quantity of data sources, Swydo offers custom pricing; the price for 10 data sources is $49 per month. Additionally, a free trial is available to test the platform.

8. Sendible

One of the greatest solutions for managing social media accounts for customers is Sendible, which is used by agencies. It offers a one-stop shop for executing social media strategy at scale for numerous brands.

It offers potent features including lead creation, social media involvement, posting, monitoring, and reporting.

Key characteristics:

• Agencies: For agencies to streamline their workflow and take on additional clients, the software is best.
• White Label: It supports white labeling and can be tailored to reflect user branding.
• Dashboard: The platform's dashboard makes it simple to link agencies with the brands of their clients' customers and to watch or monitor their social media activity.
• Publication: This is a one-stop shop for scheduling and planning material for use on several social media channels.
• Collaboration: It enables client or team member collaboration for approval and publication.
• Analytics: It enables the extraction of insightful knowledge from pertinent data.

Sendible has three different pricing tiers: Creator ($29/month), Traction ($89/month), and Scale ($199/month).

9. Hootsuite

Hootsuite is an amazing and potent social media management application that oversees many social media channels at once and keeps track of user interactions.

It enables the administration of numerous social media platforms, including Twitter, Facebook (profile, event, group, and fan pages), LinkedIn (profile, page, group), Google+, Foursquare, website blogs, and others.

Key characteristics:

• The tool enables central monitoring and management of numerous social media accounts.
• It enables scheduling content ahead of time for posting on all social networking sites.
• It offers in-depth analysis to monitor the effectiveness of social media strategy.
• Users of Hootsuite can share content with their followers quickly and effortlessly thanks to a bookmark plug-in.
• Teams may easily come together and work together thanks to the software's team collaboration functionality.
• The ability to manage customer service from a single location is Hootsuite's key feature.

The four paid options offered by Hootsuite are Professional ($99/month), Team ($249/month), Business ($739/month), and Enterprise ($1,039/month).

10. Buffer

Buffer is a user-friendly, efficient, and multifunctional social media marketing tool for companies, organizations, and people. Users benefit from increased engagement and informative results on social media platforms.

Key characteristics:

• On social media platforms like Instagram, Facebook, Twitter, LinkedIn, and Pinterest, posts can be scheduled.
• Buffer was the first piece of software to introduce the ability to schedule certain times and slots for publishing information.
• Users can load their social network calendars using the calendar view it provides.
• It includes features tailored just for Instagram, including first comments, shop grids, unique bio URLs, and more.
• Social media managers and marketers can work together thanks to the team management tool.
• The platform offers detailed reports and statistics. 
• Users can reply to social conversations using the Buffer Reply function. 

Buffer has three different pricing tiers: free for individuals, $6 for professionals and small organizations, and $12 for teams and businesses.

11. Iconosquare

For brands and social media marketers, Iconosquare offers analytics and management tools. It enables content scheduling, performance tracking, and performance monitoring across a range of social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Key characteristics: 

• It offers thorough analytics to better understand social media participation and growth.
• It makes straightforward reporting (in PDF format) and performance monitoring of social media networks possible.
• It offers a single platform for managing, tracking, and analyzing numerous social media profiles.
• By pre-scheduling content, it saves users time.
• It enables post-approval team collaboration.
• Competitor analysis, comment monitoring, hashtag tracking, industry benchmarking, and many other capabilities of Icinosquare are also crucial.

The platform offers three monthly subscription fees: Pro is 59 euros, Advanced is 99 euros, and Enterprise is 179 euros.

Last Words

Instagram Analytics is essential for monitoring achievements, failures, and the effectiveness of the adopted approach. Brands, agencies, and companies with a variety of features will be able to manage and keep track of Instagram data in one location thanks to third-party applications. Depending on your needs, you can pick one of the tools indicated for your company or organization.